Understanding Vertical Integrations in the context of the Entertainment Industry Introduction Vertical integration is defined as “the merger in one business of two or more phases of production that are traditionally handled by distinct companies.” Vertical integration in the entertainment business means that the major studios dominate the film production, distribution, and exhibition. Entertainment industry…

Introduction The Central Consumer Protection Authority (CCPA) of India issued Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, on 9th June 2022 (‘Guidelines’), to curb misleading advertisements and protect the consumers, who may be exploited or affected by such advertisements. These guidelines seek to ensure that consumers are not being fooled…

INTRODUCTION Intellectual property is not only an asset for the creator but also for the nation. Intellectual property being intangible, it needs to be safeguarded better than other tangible properties. There are different types of intellectual properties like Patent, Design, Geographical indication, Copyright, Trademark and many more. In this article, we are going to deal…

INTRODUCTION For the law to keep pace with societal technological changes, it must be dynamic. Celebrities are now followed and photographed by paparazzi almost everywhere thanks to the explosive expansion of social media platforms and the latter business. This has sparked a discussion about the ongoing conflict between a celebrity’s right to publicity (the capacity…

INTRODUCTION The rapid expansion of businesses into markets with increasing marketing and branding cost has necessitated name protection. Irrespective of the scale of the fashion business whether an established organization or a start-up, your brand is the most crucial part of your business. Consumers will try to coordinate your brand with specific quality, styles and…